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Pilot surveys can help to inform your case strategy. The objective of pilot surveys is to provide input on stimuli selection, universe selection, and format determination. Pilot surveys are often conducted with a limited sample, simply to provide general guidance to a case.
Ms. Rhonda Harper is courtroom proven in virtually every circuit along with JAMS, AAA, FTC, and TTAB. Ms. Harper's 35-year career includes serving as a Fortune 100 chief marketing officer and an adjunct marketing professor.
In addition to providing litigation consulting and research in the areas of business, licensing, marketing, advertising, and strategy, Ms. Harper is routinely retained to formulate expert surveys, conduct rebuttal critiques, or construct rebuttal surveys to show the potential difference in results with properly designed and executed surveys. She has extensive experience and a deep understanding of survey design, sampling, question construction, data analysis, and the methodological pitfalls that can introduce bias or systematic error.