214-244-4608 Rhonda@HarperLCR.com

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Survey and Marketing Expert Witness

Survey and Marketing Expert WitnessSurvey and Marketing Expert WitnessSurvey and Marketing Expert Witness
Contact

Survey and Marketing Expert Witness

Survey and Marketing Expert WitnessSurvey and Marketing Expert WitnessSurvey and Marketing Expert Witness
Contact

RHONDA HARPER, MBA

Hundreds of clients have relied on Ms. Rhonda Harper

Ms. Harper is a nationally recognized marketing and consumer perception expert retained by hundreds of law firms in high-stakes matters involving trademark infringement, false and misleading advertising, licensing disputes, branding conflicts, and complex marketing issues.


Since 2005, Ms. Harper has conducted or rebutted nearly 300 litigation-focused consumer surveys and reports, authored over 75 expert marketing reports, and testified more than 150 times. Her work is grounded in rigorous methodology, real-world marketplace experience, and a deep understanding of how consumers perceive brands, messaging, and competitive claims.


With more than 35 years of senior executive leadership, Ms. Harper previously served as a Chief Marketing Officer for Walmart/Sam's Club and VF Corporation/VFI. She also was the Global Director for Marketing Communications at UPS  and a Senior Vice President and General Manager Ketchum Communications. She has also served as an adjunct marketing professor and is a successful serial entrepreneur. 


Ms. Harper's rare combination of courtroom expertise and Fortune 500 leadership gives clients practical, defensible, and strategically sound opinions in complex marketing disputes.

Her work is split approximately 60% for Plaintiffs and 40% for Defendants. 

2025 Trademark Infringement Win $38.9 Million

Ms. Rhonda Harper served as Plaintiff's marketing expert in Sonate v. Beyond Meat.

I very strongly recommend Ms. Rhonda Harper from Harper Litigation Consulting and Research. She is great to work with and her work product is absolutely top-shelf.


Partner, Greenberg Traurig

2024 Class Action $25 Million Settlement

Ms. Rhonda Harper served as Plaintiffs' marketing expert in Walter Peters v. Apple. 

Expertise

Trademarks

Advertising

Advertising

Rhonda Harper has conducted  more than 200 likelihood of confusion, secondary meaning, genericness, and fame surveys as well as factor analyses. 

Advertising

Advertising

Advertising

Rhonda  Harper has conducted and rebutted more than 40 misleading/ fraudulent advertising and materially surveys and reports. 

Marketing

Advertising

Marketing

Rhonda Harper has provided more than 75 opinions across a wide range of business and marketing topics, including licensing and standards and practices..

Rebuttals

Rebuttals

Marketing

Rhonda Harper has successfully authored more than 75 expert rebuttal reports. She also provides guidance on how to approach the opposing expert's testimony.

Testimony

Rebuttals

Testimony

Rhonda Harper has provided deposition and trial testimony more than 150 times in state and federal courts, TTAB, AAA, and JAMS.

2025 Trial Win

Ms. Rhonda Harper served as Defendant's marketing expert in State of TN v. LLPS, Inc.

Ms. Harper's courtroom testimony is one of the best I’ve seen in doing this 34 years. Very well prepared, unwavering in the face of cross-examination, and very persuasive to the jury. Very well done.


Partner, McCutcheon Joseph

2025 Trial Win

Ms. Rhonda Harper served as Plaintiff's survey expert in Riot Hospitality Group v. Koe Wetzel's Riot Room.

Member

2025 Trial Win

Ms. Rhonda Harper served as Plaintiff's survey expert in Reflex Media, Inc. v. Successful Match

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Serving law firms nationwide since 2005.

214-244-4608

rhonda@harperlcr.com

Ms. Harper destroyed an expert's likelihood of confusion and secondary meaning opinions. I highly recommend her in several different areas of her expertise.


Partner, Wells St. John

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