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Survey and Marketing Expert Witness

Survey and Marketing Expert WitnessSurvey and Marketing Expert WitnessSurvey and Marketing Expert Witness
Contact

Survey and Marketing Expert Witness

Survey and Marketing Expert WitnessSurvey and Marketing Expert WitnessSurvey and Marketing Expert Witness
Contact

RHONDA HARPER, MBA

Hundreds of clients have relied on Ms. Rhonda Harper

Rhonda Harper is a nationally recognized marketing and consumer perception expert retained by law firms in high-stakes litigation involving trademark infringement, false and misleading advertising, branding disputes, licensing conflicts, and complex marketing issues. 


Since 2005, Rhonda Harper has been retained by over 300 law firms to:

  • conduct or rebut more than 350 litigation-focused consumer surveys;
  • provide more than 75 expert marketing reports;
  • write more than 75 expert rebuttal reports; and 
  • testify more than 150 times. 


Rhonda Harper's expertise focuses on how consumers perceive brands, advertising, and marketplace claims—providing clear, defensible analysis in complex legal matters.


Rhonda Harper has held senior executive leadership roles in marketing, research, corporate strategy, advertising, promotion, public relations, and communications. 

  • Chief Marketing Officer and Vice President of Marketing, Walmart/Sam's Club;
  • Chief Marketing Officer and Vice President of Marketing, VF Corp/Vanity Fair Intimates
  • Global Director of Marketing Communications, UPS;
  • Senior Vice President and General Manager at Ketchum Communications;  and
  • Brand Marketing Promotion positions with Nabisco and Warner-Lambert


Rhonda Harper has also been a member of the Board of Directors for organizations where she helped shape standards and practices. 

  • Brand Activation Association (Promotion Marketing Association)
  • Insights Association (Market Research Association)
  • Public Relations Society of America
  • Emory University Goizueta Business School Alumni Association


Rhonda Harper has also served an adjunct undergraduate and MBA marketing at American University in Washington DC and Fairleigh Dickinson University in Madison, NJ. In addition, she has been a guest lecturer for many schools including Harvard, Emory University, College of William and Mary, and University of Texas.

2026 Trademark Infringement Win

Ms. Rhonda Harper served as Plaintiff's survey expert in Hyundai Motor Company v. Hyundai Technology Group.

Areas of Expertise

  • Trademark and Trade Dress Infringement
  • False and Misleading Advertising
  • Consumer Perception and Materiality
  • Branding and Marketing 
  • Licensing
  • Marketing Standards and Practices

2025 Trademark Infringement Win $38.9 Million

Ms. Rhonda Harper served as Plaintiff's marketing expert in Sonate v. Beyond Meat.

I very strongly recommend Ms. Rhonda Harper from Harper Litigation Consulting and Research. She is great to work with and her work product is absolutely top-shelf.


Partner, Greenberg Traurig

2024 Class Action $25 Million Settlement

Ms. Rhonda Harper served as Plaintiffs' marketing expert in Walter Peters v. Apple. 

Consumer Surveys

Rebuttal Analyses and Reports

Rebuttal Analyses and Reports

Design and execution of reliable, litigation-ready surveys

addressing likelihood of confusion,  secondary meaning, genericness, fame, false advertising, materiality, and consumer perception.

Rebuttal Analyses and Reports

Rebuttal Analyses and Reports

Rebuttal Analyses and Reports

Critical evaluation of opposing expert reports and surveys, including

methodological review and preparation of rebuttal reports.

Marketing

Deposition and Trial Testimony

Deposition and Trial Testimony

Rigorous analyses and focused opinions, grounded in academic theory, real-world experience, and solid strategic evidence.

Deposition and Trial Testimony

Deposition and Trial Testimony

Deposition and Trial Testimony

Clear, credible testimony grounded in sound research principles

and practical marketing insight.

2025 Trial Win

Ms. Rhonda Harper served as Defendant's marketing expert in State of TN v. LLPS, Inc.

Ms. Harper's courtroom testimony is one of the best I’ve seen in doing this 34 years. Very well prepared, unwavering in the face of cross-examination, and very persuasive to the jury. Very well done.


Partner, McCutcheon Joseph

2025 Trial Win

Ms. Rhonda Harper served as Plaintiff's survey expert in Riot Hospitality Group v. Koe Wetzel's Riot Room.

Member

2025 Trial Win

Ms. Rhonda Harper served as Plaintiff's survey expert in Reflex Media, Inc. v. Successful Match

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Serving law firms nationwide since 2005.

214-244-4608

rhonda@harperlcr.com

Ms. Harper destroyed an expert's likelihood of confusion and secondary meaning opinions. I highly recommend her in several different areas of her expertise.


Partner, Wells St. John

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