Trademark Survey Expert

With over 35 years of research experience, trademark survey expert Rhonda Harper has conducted or rebutted hundreds of surveys including those testing for genericness, confusion, fame, and secondary meaning.

Rhonda Harper understands how to accurately collect, analyze, and report data in accordance with accepted statistical procedures and court requirements. Among the many considerations, she ensures that she does not use leading questions, uses non-biased techniques, and takes great care to code and accurately represent the findings. When assessing a causal effect, a scientific approach that comprises a test group and a control group is used.

In summary, Rhonda Harper follows the treatises set forth by  J. Thomas McCarthy and Shari S. Diamond, among others, to ensure the:

• population was properly chosen and defined;
• sample chosen was representative of that population;
• data gathered were accurately reported;
• data were analyzed in accordance with accepted statistical principles;
• questions asked were clear and not leading;
• survey was conducted by qualified persons following proper interview procedures; and
• process was conducted to ensure objectivity.