Trademark Survey Expert

Trademark survey expert witness Rhonda Harper has conducted thousands of surveys, hundreds of them for litigation purposes, including likelihood of confusion, secondary meaning, and genericness surveys. 

Rhonda Harper identifies the correct universe, selects the most appropriate methodology, uses state-of-the art survey tools and hosting platforms, and works with only the best-in-class sample companies.

With more than 35 years of research experience, Rhonda Harper knows how to accurately collect, analyze, and report data in accordance with accepted statistical procedures and court requirements. Among the many considerations, she ensures not to use leading questions, uses non-bias techniques, and takes great care to code and accurately represent the findings. When assessing a causal effect, a scientific approach that comprises a test group and a control group is used.

In summary, Rhonda Harper follows the treatises set forth by  J. Thomas McCarthy and Shari S. Diamond, among others, to ensure the:

• population was properly chosen and defined;
• sample chosen was representative of that population;
• data gathered were accurately reported;
• data were analyzed in accordance with accepted statistical principles;
• questions asked were clear and not leading;
• survey was conducted by qualified persons following proper interview procedures; and
• process was conducted to ensure objectivity.