Expert rebuttal critiques should be based on solid expertise and experience using marketing principles and models, professional research standards, and litigation requirements.
Ms. Harper provides guidance on how to approach the opposing counsel's evidence in order to make a strong, effective rebuttal, including crafting effective critiques or constructing rebuttal surveys. Over the past 18 years Ms. Harper has provided scores of these services to clients nationwide.
Ms. Harper follows the standards set by Dr. Shari Diamond, among others, to ensure the validity of her research studies and those she is rebutting. These include:
Ms. Harper formulates expert rebuttal critiques and constructs rebuttal surveys to show the potential difference in results with properly designed and executed surveys. She is adept at providing a thorough critical analysis of the flaws in a poorly designed and executed survey.
Ms. Harper evaluates the quality and reliability of opposing counsel's survey evidence. She provides assessments of the degree to which surveys conform to generally-accepted principles of proper survey research. She has extensive experience and a deep understanding of survey design, sampling, question construction, data analysis, and methodological pitfalls that introduce bias or systematic error.