Marketing Expert

Ms. Rhonda Harper's 35-years of Fortune 500 executive and marketing professor experience makes her uniquely qualified to provide credible opinions as a marketing expert witness. Specifically, her professional experience includes serving as: chief marketing officer/vice president of marketing, Walmart/Sam's Club; chief marketing officer/vice president of marketing, VF Corporation/VF Intimates; global director marketing communications, UPS; senior vice president and general manager, Ketchum Communications; marketing and promotion executive, Nabisco and Warner-Lambert; adjunct marketing professor, American University and Fairleigh Dickinson University; and serial entrepreneur. 

Rhonda Harper is often asked to opine regarding marketing in cases involving business standards and practices. The key questions to address are: Did the company perform in the usual manner in the market? Did the company conform to reasonable professional and industry practices? Did the company act in good faith and fair dealing?

Examples of cases that have relied on Rhonda Harper's marketing experience and expertise include whether a:

• brand launch strategy of international brand through a U.S. retailer met industry standards
• technology company's promotional claims were misleading
• chief marketing officer's actions met industry standards and professional practices
• retailer's expansion into multiple territories presented a breach of contract
• corporation met industry standards when purchasing and integrating a brand into a its product portfolio
• brand licensee and licensor met the standards of licensing best practices
• retailer met industry standards in marketing an international brand