Rebuttal Expert

Rhonda Harper is a consumer survey rebuttal expert, having conducted or rebutted hundreds consumer surveys and marketing reports. She makes strong, effective rebuttal opinions and also constructs rebuttal surveys based on solid expertise and experience using marketing principles and models, professional research standards, and litigation requirements.   

Rhonda Harper is adept at providing a thorough critical analysis of the flaws in a poorly designed and executed survey. She provides assessments of the degree to which surveys conform to generally-accepted principles of proper survey research. Specifically, she has extensive experience and a deep understanding of survey design, sampling, question construction, data analysis, and methodological pitfalls that introduce bias or systematic error.

Rhonda Harper follows the standards set by Dr. Shari S. Diamond and Jerre B. Swann, among others, to ensure the validity of her research studies and those she is rebutting. These standards require:

• An appropriate universe selection and sampling frame;
• A rigorous and valid survey design that is probative of the relevant issues in a case;
• An inclusion of representative, qualified respondents;
• Use of procedures to minimize potential biases in data collection;
• Use of objective, non-leading questions;
• Use of procedures to reduce guessing among respondents; and
• A full analysis and a reporting of survey data.