Sometimes the USPTO refuses to register trademarks based on the likelihood to cause confusion in the market. The USPTO may be required to refuse registration of a mark on numerous grounds. One reason is there is a Likelihood of Confusion as to the source of the mark.
The USPTO's attorney conducts a search for conflicting marks as part of the official examination of an application to determine if there is a conflict between the mark in the application and a mark that is either registered or pending in the USPTO. This assessment is based on the mark's sound, appearance, meaning, commercial impression, and meaning as well as the goods and services classifications.
Ms. Harper has been retained by hundreds of firms to opine in trademarks and trade dress cases. She is adept at delivering "Similarity Analyses" based on the USPTO Assessment factors as well as conducting scientifc surveys among relevant consumers.