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Rebuttal Surveys and Reports

Get the expertise you need plus the experience you want.

Thorough review and response to an opposing expert’s survey work is a critical component of a successful rebuttal strategy. Ms. Harper provides guidance on how to approach the opposing counsel’s evidence in order to make a strong, effective rebuttal, including crafting effective critiques or constructing rebuttal surveys. Over the past 15 years Ms. Harper has provided these services to clients nationwide.

Ms. Harper evaluates the quality and reliability of opposing counsel's survey evidence. She provides assessments of the degree to which surveys conform to generally-accepted principles of proper survey research. She have extensive experience and a deep understanding of survey design, sampling, question construction, data analysis, and methodological pitfalls that introduce bias or systematic error.

Ms. Harper follows the standards set by Dr. Shari Diamond, among others, to ensure the validity of her research studies and those she is rebutting. These include:

  • Appropriate universe selection and sampling frame
  • Rigorous and valid survey design that is probative of the relevant issues in the case
  • Inclusion of representative, qualified respondents
  • Use of procedures to minimize potential biases in data collection
  • Use of objective, non-leading questions
  • Use of procedures to reduce guessing among respondents, and
  • Full analysis and reporting of survey data

Select Trademark and Trade Dress Case Client Categories

  • Advertising Services
  • Airlines
  • Apparel
  • Bags
  • Bars
  • Beverage
  • Cannabis Company
  • E-commerce Travel Websites
  • Financial Services
  • Insurance Company
  • Farm Equipment
  • Food
  • Health & Beauty Aids
  • Home Entertainment Company
  • Home Improvement Products
  • HVAC Company
  • Jeans
  • Marriage Ministries
  • Restaurants
  • Retailers
  • Small Appliances
  • Swimming Pool Company
  • Technology
  • Tools
  • Toys
  • Utility Company
  • Vaping Manufacturer
  • Vaping Retailer

Trademark Infringement | Trade Dress Infringement | Misleading Advertising | Licensing | Defamation | Commercial Reasonableness | Likelihood of Confusion | Secondary Meaning | Genericness | IP Infringement | Consumer Surveys