Ms. Harper has conducted thousands of surveys, hundreds of them for litigation purposes. Her research capabilities include state-of-the art survey designs, hosting platforms, sample selections, and analytics that are probative of the relevant issues in each case. Ms. Harper designs, fields, and analyzes quantifiable surveys that provide a reliable measure of consumer perceptions. Well versed in the primary treateses set forth by McCarthy, Diamond, Swan, and Thornburg, she is also conversant in cases that support or refute metholologies and findings.
With more than 30 years of Fortune 500 experience across many industries, Ms. Harper is uniquely skilled at providing reports involving marketing and branding, product development / innovation, distribution, strategy, licensing, in-store merchandising, and more.
Ms. Harper has successfully rebutted expert opinions regarding a range of business and marketing areas. She formulates expert rebuttal critiques based on solid marketing principles and models, professional standards, and her experience. Ms. Harper also provides guidance on how to approach the opposing experts' depositions.