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Secondary Meaning

Strengthen Your Case with Survey Evidence

Secondary meaning is achieved when relevant consumers associate a mark with one source, even if they cannot name the source.

Prove, or Disprove, Secondary Meaning


The best way to determine whether a mark has achieved secondary meaning is by conducting a survey among the relevant consumers. If more respondents associate the mark with one mark, versus more than one source, the mark has achieved secondary meaning.

Multi-Factor Analysis

Secondary Meaning Expert  

Ms. Rhonda Harper has conducted and rebutted hundreds of trademark and trade dress surveys. She is an expert in how to prepare or rebut a secondary meaning survey.

Ms. Harper ensures that she selects the correct universe and the most appropriate methodology. She uses state-of-the art survey tools, hosting platforms, and works with only the best-in-class sample companies.

Contact Ms. Harper for a free consultation.

Call 214-244-4608 or complete the form below and she will contact you.
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