Rhonda Harper MBA - Experience and Expertise

Rhonda Harper
  • Retained by hundreds of law firms 

  • Provided testimony more than one hundred times

  • Conducted thousands of research studies

  • Led Fortune 100 marketing departments

  • Led a global public relations firm

  • Founded several successful companies

  • Taught college and graduate school marketing and research 

Expert Witness

Ms. Harper has been retained by hundreds of law firms, many of which has engaged her for multiple projects. She has provided courtroom testimony in cases involving trademark and trade dress infringement, misleading and false advertising, licensing, defamation, commercial reasonableness, breach of contract/performance, and marketing. Ms. Harper has provided litigation consulting and research services in virtually every Federal Circuit, along with State Courts, JAMS, AAA, TTAB, and the FTC.

Marketing Executive

Ms. Harper is a former Walmart Officer and Chief Marketing Officer for Sam's Club where she notably launched the field of Shopper Marketing. Ms. Harper previously served as Chief Marketing Officer for VF Corp/Vanity Fair Intimates. In each of these positions she led global responsibility for corporate strategy, marketing, branding, research/insights, in-store merchandising, creative services, advertising, promotion, product innovation, trade marketing, and communications.

Ms. Harper is also the former Global Marketing Communications Director for UPS, where she launched UPS My Choice. She was also a General Manager and Senior Vice President for Ketchum public relations, responsible for the southern half of the United States.

Ms. Harper began her career with executive roles in brand management, marketing, strategy, and promotion with Nabisco Biscuit (e.g., Oreo, Ritz, Triscuit) and Warner-Lambert (e.g., Listerine, Lubriderm, Benadryl, Zantac).

Adjunct Marketing Professor

Ms. Harper taught high school math as well as college and graduate school marketing and research at American University and Fairleigh Dickinson University. She was a frequent guest lecturer at the College of William and Mary and Emory University.   

For nearly ten years, Ms. Harper served as an MBA Case Competition judge for Emory Goizueta Business School.

Consultant

Ms. Harper founded and led RTM&J, an organic growth strategy boutique consultancy she founded, for nearly a decade. Select projects include:

  • Global Web Strategy, IBM
  • Private Brand Strategy, The Home Depot
  • Brand Repositioning, HSN
  • Retail Strategy, The Coca-Cola Company
  • Innovation/New Product Pipeline, Tyson Foods
  • Cereal Platform, Kellogg's
  • Multicultural Roadmap and Advertising Research, Target
  • Brand Positioning, Russell Athletic Company
  • New Product Commercialization, SC Johnson
  • Segmentation & Communication Strategies, Arby's
  • Hispanic Marketing, Papa Johns
  • User Experience, Washington Mutual / Chase
  • Marketing Strategy, Cancer Treatment Centers of America

Entrepreneur

In addition to RTM&J (see Consultant section), Ms. Harper founded several other companies.

Penrose Check-In Services was the first company to visit seniors, assess their well-being, and report to families. Associates used the Penrose proprietary app to assess 150 items across 7 quality-of-life factors: well being, safety, comfort, cleanliness, maintenance, supplies, and caregiver observations. Ms. Harper received many industry accolades for Penrose, including:

  • Winner, North American Finalist 2017, Cartier Women's Initiative (a global business case competition co-sponsored by McKinsey & Co.)
  • Winner, AARP Innovation@50+ 2016 Best Start-up for Seniors (national award)
  • Winner, 2016 Dallas 100
    Winner, American Geriatrics
  • Society Top 15 Start -Up Firms 2016 (national award)

Leadership Worth Following is a premier leadership identification, succession, and coaching firm in Dallas, Texas, and served on its Board of Directors for eight years.

Harper Street, LLC, a real estate investment and development company she founded about twenty years ago.

Other

Ms. Harper has served as a member of the Boards of Directors of the:

  • Brand Activation Association
  • Insights Association
  • Emory University Goizueta Business School Alumni Association
  • Leadership Worth Following

Ms. Harper has been a guest speaker at leading universities including Harvard Business School, Johns Hopkins, and Emory University. She has been a paid corporate speaker for many trade associations, including the American Marketing Association and the Institute of International Research, as well as leading  companies including Nielsen, Coca-Cola, Pacific Healthcare and Eli Lilly.

Ms. Harper is a member or former member of the:

  • Insights Association
  • International Trademark Association
  • Data & Marketing Association
  • American Marketing Association
  • Institute of International Research
  • American Association for Public Opinion Research
  • Public Relations Society of America
  • American Bar Association