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Does Your Case Involve Commercial Reasonableness?

Does Your Case Involve Commercial Reasonableness? Get the Expertise You Need Plus the Experience You Want. Ms. Harper’s 30+ years as a Fortune 100 senior executive makes the difference in determining commercial reasonableness. If your case…

Brand Licensing
Licensing Expert Witness – Experience Makes All The Difference

Licensing Expert Witness Experience makes all the difference. With Fortune 500 experience as both a licensee and licensor, Ms. Harper knows a thing or two about licensing. This real world experience combined with years of…

Secondary Meaning – Get an Expert Survey

Secondary Meaning Get an Expert Survey. The concept of secondary meaning is straightforward in intellectual property matters. A secondary meaning survey typically seeks to assess whether a “significant” or “substantial part” of the customer class…

False Advertising Survey – Hire Experience and Expertise

False Advertising Survey Hire experience and expertise. Fortune 100 advertising experience plus litigation expertise makes all the difference in False Advertising cases. Does your case involve false or misleading advertising? A survey can help establish…

Likelihood of Confusion Survey Format Types

Likelihood of Confusion Survey Format Types How to determine which format to use for your Likelihood of Confusion survey. If  your case involves trademark or trade dress infringement a consumer survey to test the source of the…

Eveready
Likelihood of Confusion – Does the Eveready Format Make Sense for Your Case?

Likelihood of Confusion Is the Eveready format the right choice for your likelihood of confusion case? Does your case involve trademark or trade dress infringement? If so, a likelihood of confusion consumer survey may be…

Resources
Expert Witness Rebuttals, Surveys, and Reports

Expert Witness Rebuttals, Surveys, and Reports The expertise you need plus the experience you want. Without the help of the rebuttal expert, one side may be limited merely to saying “no, you’re wrong,” without being…

Experienced
Litigating a Trademark Case Based on a Genericness Claim?

Litigating a Trademark Case Based on a Genericness Claim? Genericness Survey Methods Explained Does your case involve an alleged generic trademark? A trademark is generic when it is used to identify a category as a whole…

Harper Litigation Consulting and Research
Litigating a Trademark Case That Involves a Secondary Meaning Claim?

Litigating a Trademark Case That Involves a Secondary Meaning Claim? Secondary Meaning Surveys Explained Descriptive marks are not ordinarily protectable as trademarks. If they have acquired a secondary meaning, however, they may be able to…

Forward Confusion and Reverse Confusion Explained

Forward Confusion and Reverse Confusion Explained Likelihood of confusion exists when a trademark or trade dress causes relevant consumers to be confused as to the source or affiliation of that product or service. Confusion can…