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Harper Litigation Consumer Research

Ninth Circuit Trademark Survey Expert

Ninth Circuit Trademark Case?

The Ninth Circuit uses the Eight Sleekcraft Factors when considering likelihood of confusion cases:

  1. The strength of the mark
  2. The proximity of the goods
  3. The similarity of the marks
  4. Evidence of actual confusion
  5. The marketing channels used
  6. The type of goods and the degree of care likely to be exercised by the purchaser
  7. The defendant’s intent in selecting the mark
  8. The likelihood of expansion of the product lines

AMF Inc. v. Sleekcraft Boats, 599 F.2d 341, 348-49 (9th Cir.1979).

Ms. Harper has been retained for cases filed in the:

  • Northern District of California
  • Southern District of California
  • California Central District
  • Superior Court of the State of California for the County of Los Angeles, Central District
  • Central District of California, Central Division
  • Superior Court of California County of San Diego
  • Central District of California Eastern Division Riverside
  • Eastern District of California
  • Nevada Southern Division
  • Western District of Washington at Seattle
  • Superior Court of the State of Arizona in and for the County of Maricopa
  • Northern District of California, Jose Division
  • Northern District of California, San Francisco Division
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