Eleventh Circuit Trademark Case?

Hire survey expertise and experience in the Eleventh Circuit

The Eleventh Circuit includes Alabama, Georgia, and Florida. It uses the following Seven Factors in Likelihood of Confusion cases:

The strength of the plaintiff’s mark
The similarity between the plaintiff’s mark and the allegedly infringing mark
The similarity between the products and services offered by the plaintiff and defendant
The similarity of the sales methods
The similarity of advertising methods
The defendant’s intent, e.g., does the defendant hope to gain competitive advantage by associating his product with the plaintiff’s established mark
Actual confusion