Make sure you know the rules. The following factors courts often consider when determining the admissibility of a Lanham Act survey, to guide its surveys and reports. Specifically, whether the:
If the right audience is not surveyed, the entire study can be disqualified.
Ms. Harper examines and measures the responses of relevant purchasers and potential purchasers of the products or services at issue. She takes great care to ensure that the universe neither excludes potential purchasers (under-inclusive) nor is overbroad (over-inclusive).
Ms. Harper has conducted thousands of surveys, hundreds of them for litigation purposes.. Ms. Harper ensures that she selects the correct universe and the most appropriate methodology. She uses state-of-the art survey tools, hosting platforms, and works with only the best-in-class sample companies.