Contact : 214-244-4608

 Consumer Perception Surveys Help Prove Your Case

Make sure you know the rules. The following factors courts often consider when determining the admissibility of a Lanham Act survey, to guide its surveys and reports. Specifically, whether the:

  • population was properly chosen and defined
  • sample chosen was representative of that population
  • data gathered were accurately reported
  • data were analyzed in accordance with accepted statistical principles
  • questions asked were clear and not leading
  • survey was conducted by qualified persons following proper interview procedures
  • process was conducted to ensure objectivity

Factors 

Universe

If the right audience is not surveyed, the entire study can be disqualified.

Ms. Harper examines and measures the responses of relevant purchasers and potential purchasers of the products or services at issue. She takes great care to ensure that the universe neither excludes potential purchasers (under-inclusive) nor is overbroad (over-inclusive).

Sample
Collection Method
Accuracy
Control

Ms. Rhonda Harper, Survey Expert 

Ms. Harper has conducted thousands of surveys, hundreds of them for litigation purposes. Ms. Harper ensures that she selects the correct universe and the most appropriate methodology. She uses state-of-the art survey tools, hosting platforms, and works with only the best-in-class sample companies.

Contact Ms. Harper for a free consultation.

Call 214-244-4608 or complete the form below and she will contact you.
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