Secondary meaning is achieved when relevant consumers associate a mark with one source, even if they cannot name the source.
The best way to determine whether a mark has achieved secondary meaning is by conducting a survey among the relevant consumers. If more respondents associate the mark with one mark, versus more than one source, the mark has achieved secondary meaning.
Ms. Harper has conducted hundreds of trademark and trade dress surveys. She is an expert in how to prepare or rebut a secondary meaning survey.
Ms. Harper ensures that she selects the correct universe and the most appropriate methodology. She uses state-of-the art survey tools, hosting platforms, and works with only the best-in-class sample companies.