False advertising and unfair competition cases rely on surveys to provide evidence that a particular claim or product packaging creates a misleading impression and that the claim or packaging has an impact on consumer purchasing decisions. Specifically, the survey must:
The Plaintiff's damages expert will use this information to show how the deception has injured or is likely to cause lost sales or loss of good will for the complainant.
Ms. Harper follows the standards set by Dr. Shari Diamond, among others, to ensure the validity of her research studies. These include:
Ms. Harper has conducted and rebutted hundreds of Lanham Act surveys across virtually every Federal Circuit. She uses state-of-the-art survey platforms, leading sample companies, appropriate methodologies, and objective measures to ensure the survey stands up to court requirements..