Contact : 214-244-4608

 Win Your Advertising Case with Credible Evidence

False advertising and unfair competition cases rely on surveys to provide evidence that a particular claim or product packaging creates a misleading impression and that the claim or packaging has an impact on consumer purchasing decisions. Specifically, the survey must:

  • demonstrate that the advertising or claim at issue contains a false or misleading statement or inference about its own or a competitor’s product;
  • prove that the claim at issue has actually deceived or is likely to deceive a substantial portion of the relevant audience;
  • show the deception is material and is likely to influence purchasing decisions.

The Plaintiff's damages expert will use this information to show how the deception has injured or is likely to cause lost sales or loss of good will for the complainant.


Survey Standards

Ms. Harper follows the standards set by Dr. Shari Diamond, among others, to ensure the validity of her research studies. These include:

  • Appropriate universe selection and sampling frame
  • Rigorous and valid survey design that is probative of the relevant issues in a case
  • Inclusion of representative, qualified respondents
  • Use of procedures to minimize potential biases in data collection
  • Use of objective, non-leading questions
  • Use of procedures to reduce guessing among respondents
  • Full analysis and reporting of survey data

Ms. Harper, Advertising Survey Expert 

Ms. Harper has conducted and rebutted hundreds of Lanham Act surveys across virtually every Federal Circuit.  She uses state-of-the-art survey platforms, leading sample companies, appropriate methodologies, and objective measures to ensure the survey stands up to court requirements..


Contact Ms. Harper for a free consultation.

Call 214-244-4608  or complete the form below and she will contact you.
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